For Osasun, a health and CBD-focused brand, I managed paid media strategy and campaign execution to drive awareness, traffic, and conversions in a highly competitive and regulated market. This included the development of performance-driven campaign structures, audience research and targeting, creative direction, and ongoing optimization to improve efficiency and return on ad spend.
I also supported ad creative production and copywriting, ensuring compliant yet compelling messaging aligned with the brand’s wellness positioning. Through continuous testing and data-led decision-making, the campaigns were refined to strengthen acquisition, support product visibility, and contribute to sustainable digital growth.
