(Paid Media Campaign + Copywriting + Creative Direction)
Natürbrush needed to shift consumer perception from niche eco-products to mass-appeal beauty essentials. While their sustainable mission was clear, the brand lacked emotional resonance and aesthetic alignment with the skincare segment.
STRATEGY
We crafted a multi-platform campaign targeting eco-conscious skincare buyers, positioning Natürbrush as the ultimate gift for skin and planet. Our strategy focused on:
Emotional Benefit-Driven Copy: Moving beyond features (e.g. “sustainable”) to transformations (“radiant skin”).
Visual Simplicity + Soft Glow Aesthetics: Clean backgrounds and natural light to reflect skin health.
Cultural Adaptation: Messaging adjusted for emotional tones in Spanish, avoiding literal translations.
EXECUTION
We designed 3 hero creatives:
Gift-Centric Hook: “The gift of radiant skin” with a smiling model using the product = Emotional pull + visual proof.
Transformation Carousel: Before/after effects with benefits list (anti-acne, allergy relief, healing).
Brand Authority Slide: Amazon availability + Press features (Vogue, TELVA, Women’s Health).
COPYWRITING HIGHLIGHTS
“The gift of radiant skin”
“Release your natural beauty… while caring for the planet.”
“Toxin-free. Acne-proof. Planet-kind.”