For Zenon, I led the full creative direction and execution of a complete brand ecosystem from the ground up. This included strategic naming development, branding design (logo, visual identity, color system, typography, and brand guidelines), as well as the creation of a cohesive social media presence aligned with the brand’s positioning and audience.
I also designed and structured the website experience, ensuring visual consistency, clarity of message, and conversion-focused storytelling. In addition, I produced video content and key marketing collaterals to support launches, campaigns, and ongoing communication including AI images and copywriting — building a refined, modern, and scalable brand image across all touchpoints.
