For Leafby Organics, I led the full creative direction and execution of the brand from the ground up, shaping a complete and scalable ecosystem across product and digital touchpoints. This included strategic naming development, branding design (logo, visual identity, color system, typography, and brand guidelines), as well as the creation of a distinctive packaging design aligned with the brand’s organic positioning and retail visibility.
I also designed and structured the website experience, focusing on storytelling, trust, and conversion, and developed the brand’s marketing direction and communication strategy. In addition, I managed paid media campaigns, creative production, AI-generated imagery, and copywriting to support launches, product promotion, and ongoing growth. The result was a cohesive, premium, and performance-driven brand presence built to stand out in a competitive wellness market.
