For CBD Pharma, I led the full creative direction and development of the brand, building a cohesive ecosystem across product, digital, and marketing touchpoints. This included strategic naming development, branding design (logo, visual identity, color system, typography, and brand guidelines), as well as the creation of packaging design aligned with the brand’s scientific credibility and wellness positioning.
I also designed and structured the website experience, focusing on clarity, trust, and conversion, and defined the brand’s marketing direction and communication strategy. In addition, I managed paid media campaigns, creative production, and copywriting to support product launches, awareness, and ongoing growth. The result was a professional, scalable, and performance-oriented brand presence built to stand out in the evolving CBD health market.
