(Retreat Campaign + Copywriting + Social Media Visual Identity + Messaging Strategy under Ad Restrictions)
CHALLENGE
Tantra Esencia de Vida offers deeply transformational retreats for women. Despite their powerful offerings, they were facing a major barrier: they were banned from running Meta ads due to platform restrictions on “sensitive content.” Beyond visibility, the real challenge was how to elegantly convey the depth of Tantra without triggering ad rejections or falling into clichés.
STRATEGY
We created a two-pronged strategy:
Redesign the visual and verbal identity to reflect Tantra’s essence in a refined, evocative way — using metaphors of nature, beauty, and feminine power.
Develop native, high-converting content optimized for organic performance and shareability, bypassing the need for paid ads.
Key decisions:
Use visual storytelling instead of explicit descriptions
Frame Tantra through personal evolution and transformation
Subtle sensuality + visual poetry = emotional resonance without censorship
EXECUTION
We designed a cohesive series of promotional assets for two signature retreats:
Despertando a tu Diosa
Visual: A woman in red, grounded and expansive — symbol of awakening
Message: “A tantric weekend of pure transformation”
Feeling: Bold, magnetic, unapologetically feminine
Expansión y Éxtasis
Visual: Golden light, open body language, internal surrender
Message: “What if the most transformative journey… was inward?”
Feeling: Spiritual, poetic, deeply inviting
Visual Style:
Minimal typography + natural textures = sophistication
Color-coded identity for each retreat
Feminine movement, soft power, archetypal storytelling
COPYWRITING HIGHLIGHTS
SPANISH (ORIGINAL)
“Despertando a tu Diosa. Un fin de semana tántrico de pura transformación.”
“¿Y si el viaje más transformador… fuera hacia dentro?”
“¡Plazas limitadas!” (call to action from urgency and sacred space)
ENGLISH (TRANSLATED)
“Awakening your Inner Goddess. A tantric weekend of pure transformation.”
“What if the most powerful journey… was inward?”
“Limited spaces available.” (evokes both exclusivity and trust)
